If you’re a business and didn’t have a website before COVID-19 hit, we bet you felt a sting or two. Let's talk about why your website matters...

When the in-person world came to a halt, the online world kept going—especially for businesses.

Through communication and selling, this is where you saw the strength and beauty of a business’s website and online presence. 

For others with no website or digital marketing, this is where you heard crickets. 

Even with places opening back up we know you’ve probably had the thought that this could happen again. 

And if it does—is your business prepared to shine online, or does it need some help? 

If it does need some help, we have four reasons why your website matters (especially now), to give you that boost in business we all need sometimes. 

7 REASONS WHY YOUR WEBSITE MATTERS (ESPECIALLY NOW) 

#1—You Own Your Website; You Don’t Own Your Social Media Pages 

Website’s aren’t dead and neither is social media, but both have changed drastically in the last few years.

The old adage of renting versus buying when it comes to online real estate still rings true.

You own your website for your business. 

You don’t own your social media followers/likes, etc. 

Keep in mind, when it comes to your website, you have full control over every aspect of it. 

That’s your investment. 

You don’t have that power when it comes to your social media following—Mark Zuckerberg owns that investment. 

Also...

You’re Not at The Mercy of The Social Media Algorithm

Just like you don’t own your social media following, you’re also at the whim of the social media algorithm. 

We all know that can change at a moment’s notice and all the tricks and strategy you’ve used to make the algorithm work for you just changed. 

(Psst! We don’t recommend spending your time on trying to “hack” a social media platform’s algorithm—your digital marketing time can be better spent on quality content like a blog post on your website). 

#2— Your Website Reflects Your Business and Professional stature in the eyes of potential clients.

If your web site looks professional and well-maintained, it will establish you as a reputable company with enough clients and income to have someone else design it for you.

On the other hand, if your web site appears to be hastily built with low quality content and visuals, this is how website visitors may perceive you.

This is especially important if you are a web developer, as the site itself needs to showcase your skills. For those who aren't web developers, it is important to hire a solid company that can not only build the website, but also promote it so as to gain as much traffic as possible.

It is essential that the website is built wisely in order to maximize the traffic it would receive. Taking these steps will provide a better impression about you and your business, ensuring success for your venture.

#3—It’s A One-Stop-Shop for Your Customers 

Your website is a party your customers don’t ever have to leave. 

With the ability to convey to your customer what your business is about, what product/service you provide (and the information, like a blog, that goes with it) as well as the ability to have an online store—why would they go anywhere else? 

Some social media platforms allow you to set up a shop on your page, but like we mentioned, you’re in their house when you make that decision. 

Bring the party—and money—to your website house! 

#4—Your Website Can Help You Grow Your Business Locally

Even if you are primarily a brick and mortar business, having a solid web site can have the added benefit of bringing in extra local business.

People who live in your area may be searching for goods or services like yours online, and visiting your website could encourage them to come into your store.

On the other hand, if they find your competitors and they look more reputable or solid than you because of their website (or if they have a website and you don’t), you could lose business.

Additionally, when you are mentioned in the media or on review sites like Angie’s List, you will need a web site that customers can access in order to help them find you.

Therefore, having a web site is an important part of cultivating local business and staying competitive.

#5—Your Website Can Help You Grow Your Business Globally

Have you ever thought about getting orders from Australia or Malaysia?

With the help of a great web site, you can now have access to customers all over the world and expand your business globally.

Launching a web site that is attractive, user-friendly, and well organized means you’ll instantly become a global business, allowing you to expand your clientele to a much larger international audience.

You no longer need to rely on word of mouth alone, as your presence will be visible in almost every country around the globe.

This means that you can potentially increase your potential client base by millions. However, while expanding your business internationally, you'll still want to keep in mind who your target market is and cater to their preferences.

Having an international audience may still find you appealing regardless, due to the convenience of being able to order items online with just a few clicks.


#6—It Helps You Build Authority and Trust 

When you show up online—especially through your website and blog—you begin to build authority and trust with your customer and potential customer.

With consistent, quality content like blogs, video, podcast, etc. you can be a wealth of knowledge, as well as interact with those who may want to purchase your product/service, showing off your customer service skills!

You become conversational with your audience, not just transactional—and that’s where you build long-term relationships with your customers. 

#7- You Have the Power to Optimize your Website using SEO

By promoting your content on social media and other online platforms, you can generate some early attention for your site and encourage visitors to check it out. This will help you gain some initial traffic, which can boost your search engine rankings.

This is an important step because it can help to boost your rankings by getting more people to view your website and engaging with it. The more visibility you have online, the greater chance you have for success.

Additionally, make sure to optimize your content for search engines, as this can make all the difference in terms of organic reach.

If your business doesn’t have a website, there’s no better time than now to explore that option (or update your existing one). 

A website gives you full power and control over your business, brand and customer experience—in a pandemic, or not. 

Ready to bring your business online—no matter what’s happening in the world? 

We’d be happy to build your business a customized website, utilizing search engine optimization tools and creating an incredible user experience for your customers.

Give IntegrityTek a call today—we can’t wait to help your business grow online!