A website isn't just a place for you to show off your amazing product or service; it has the potential to be a place where your customers come to know and trust your business, a place where you can expand your reach and grow your company, a place where you can compete and learn from your competitors.

• 89% of customers search the web before making a purchasing decision ( Digital Influence Index ). 
• 75% of users admit to making judgments about a company’s credibility based on their website design (Stanford Web Credibility Research)
• First impressions are 94% design-related ( Sillence ) 

These numbers show that your website is the first impression of your business and that the design of your website impacts customer trust and credibility. 

If visitors do not like the website's design or layout, it will have a negative impact on site performance. This is most likely because your web design and layout isn't appealing or relevant to your audience, or they're having a really bad user experience. Visitors may then stop browsing altogether, which can lead to poorer site rankings and visitor engagement overall.

When you come across a website with a bad design, it can make you think about the company in a negative way. This type of web design might signal that the company is not keeping up with the latest trends, which could mean that they are not doing as well as they should be. Your brand's impression can have a big impact on whether or not potential customers choose to leave your site and go to a competitor's. However, if you keep them engaged and learning more about your brand, new customers may become loyal customers. 

Is your website design making the impression you are hoping for?

Whether you're looking to create a website for your business or just want something pretty to look at, paying attention to these three factors can help you create a professional and effective web presence.

Branding: 

Your web design represents your brand and it can have a big impact on how prospective customers view your company. In fact, they are literally judging your brand based on what your website looks like.

The first impression your website gives is often the lasting impression, so make sure you use color strategically to convey the right tone and theme. For example, if you strive for a fun, creative, or professional image, some of the colors that could work well for you are pink, yellow, green, blue, and purple. Be sure to consider how these colors will reflect your logo and other brand identity elements. Experiment with different combinations to see what works best for your company.

And remember: always stay true to your brand and keep the integrity of your website in mind.

Website Accessibility:

The more user-friendly your website is, the more likely it is that people will engage with your content and take the desired action.

With the growth of mobile devices and the increasing use of cellular data, responsiveness has become crucial for web design. A responsive design ensures that your website looks and functions great on all devices, from smartphones and tablets to laptops and desktops to even TVs.

Today, a mobile-friendly website is essential not only for SEO purposes, but also for conversion rates, user experience and customer retention. Ensuring your website is responsive will make it easier for people to find what they are looking for and help you keep potential customers longer on your site.

SEO:

Web design can have a great impact on SEO, as good design can look great on the outside but if it has cumbersome coding or large images that make it slow to load, that can drive visitors away and negatively impact search engine marketing and user experience.

When designing a website always keep Google’s E-A-T model(expertise, authoritativeness, and trustworthiness) in mind. Adding a well-crafted, user-friendly website to your online presence can go a long way in helping you achieve a high ranking on Google. By taking advantage of the many online tools and resources available, you can make your site easy to navigate and use, while still maintaining its professional appearance.

Reducing the time it takes your website to load can help improve your position in search engines. Responsive design allows webpages to adapt to different devices, making them faster and more user-friendly. Additionally, optimizing for page speed can help reduce the time it takes users to see critical information on your site.

Are you wondering if it's time to invest in a custom website? Check out our blog are it here.

If you are looking to redesign your website or need to design a website from scratch, then give IntegrityTek a call today and our web designers would be happy to begin this exciting process with you.