Local SEO

Local SEO is the practice of optimizing your online presence to attract more business from local customers. This is particularly important for businesses that rely on local customers, such as brick-and-mortar stores, restaurants, and service providers that operate in a specific geographic area.

There are a number of strategies that you can use to improve your local SEO, including:

1. Claiming and optimizing your Google My Business listing: This is a free listing that allows you to manage your business's presence on Google Maps and in the local results of Google search.
2. Optimizing your website for local keywords: Include your city and state in your website's title tags and meta descriptions, and use local keywords throughout your website's content.
3. Getting listed in online directories: This includes both local directories (such as your chamber of commerce) and national directories (such as Yelp and Yellow Pages).
4. Building local citations: These are mentions of your business's name, address, and phone number on other websites. Local citations help search engines understand that your business is reputable and relevant to local customers.

By implementing these strategies, you can improve your visibility in local search results and attract more customers to your business.

How Can Local SEO Help?

Local SEO can help in a number of ways:

1. Improved visibility in local search results: By optimizing your online presence for local search, you can improve your visibility in the local results of search engines like Google. This is particularly important for businesses that rely on local customers, as it can help you attract more foot traffic to your store or service location.
2. Increased credibility: By claiming and optimizing your Google My Business listing and building local citations, you can increase your credibility in the eyes of local customers. This can help you stand out from your competition and build trust with potential customers.
3. Greater ROI: Local SEO can be a cost-effective way to attract customers, as it allows you to target your marketing efforts to a specific geographic area. This can help you get more value for your marketing dollars and see a higher return on your investment.

By implementing local SEO strategies, you can improve your online presence and reach more local customers, which can ultimately lead to increased sales and revenue for your business.

You see them every time you search for a nearby product or service: The coveted top three results appearing directly below the map in Google’s local search. These featured businesses are referred to by a variety of names--“local 3-pack”, “snack pack” and “local stack”--and these top three listings occupy valuable real estate. In fact, the only listings that appear above the local pack are sponsored pay-per-click campaigns. A business listing featured in the local pack displays the company’s name, business category, rating, address, phone number, and hours of operation. It may also include a click-to-call feature or even a “buy” button for direct shopping, creating additional immediate engagement for potential customers. Businesses that fall below the top three positions in local search results are not even visible unless the user manually expands the menu, so it’s easy to understand how earning a position in the local 3-pack can make an exponential difference in your company’s exposure. Our team would love to help your business achieve a ranking in the top three local search results and get your company the traffic it deserves.