If you’re a brick-and-mortar business, let’s talk.

You may have started your in-person business at a time when thinking about an online presence was optional, and pandemics weren’t a threat to your livelihood. 

Fortunately, or unfortunately (whatever way you want to look at it) we think the digital life isn’t going anywhere any time soon and it’s clear we can’t predict or control how a virus will affect life.

One thing you can control, however, is how to bring more of your brick-and-mortar business online.

With an online presence, your business can effectively communicate and interact with your customers and potential customers—which means your physical or digital door can be open for business—no matter what is going on in the world.

How to Bring More of Your Brick-and-Mortar Business Online

Whether your brick-and-mortar business still uses a rotary phone, or you haven’t touched your website since it launched 3 years ago (hey, no judgment from us!)—let’s get you movin’ and shakin’ online. 

Create or Update Your Website 

If you don’t have a website for your business now is the perfect time to create one. 

If you do have a website, it’s time to focus on optimizing it with e-commerce, so your customers can shop your products or services in-person or online.

The beauty of your own website is that you own it and have complete authority over every aspect of it. 

Now it’s time to take control of it! 

Get Social 

And by social we mean social media. 

Start with one or two platforms like a Facebook Page. No need to get overwhelmed—create a posting cadence that suits you and stay consistent. 

Don’t forget to claim your Google My Business account. It’s fairly easy and really helps people find and communicate with your business online. 

(Need more social media marketing tips? We wrote a blog just for you and your small business here!)

Set-Up A Newsletter 

Email is another platform for connection and this one is a lot like your website in the way of owning it.

Your email subscribers (or “list”) is owned by you and nobody else. 

Newsletters can integrate easily—even on your social media platforms and website—so customers can opt-in and stay in touch with your business and what it has to offer.

When a social media platform is being glitchy you’ll be happy you have your newsletter list to round out your digital marketing efforts. 

We don’t want you to get overwhelmed with these tips to bring your brick-and-mortar business online. 

Start with one—like your website or newsletter—and work your way up from there. 

Keep in mind you don’t have to do all of this on your own. Ask for help! Hire a website designer or digital marketing agency to get you started. 

That’s what we’re here for—to help you run your business, so it doesn’t run you. 

Ready to step into the online world and create a better connection with your customers? 

Give IntegrityTek a call today—we can’t wait to help you open your online doors!