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5 BENEFITS OF BLOGGING FOR YOUR BUSINESS

Livvy Nallipogu • 12 August 2020

What does your business and a blog have in common?


Your ideal customer, of course. 

customer

And your ideal customer is the person who is on the search and ready to spend money for a particular product or service your business offers. 


So, if you own a business and want to connect with your ideal customer in a way that doesn’t involve “selling” to them with ads, let us introduce you to the beauty of a blog. 



IS A BLOG REALLY WORTH YOUR MARKETING EFFORTS?


Whether you’re an avid reader of blogs, or truly don’t understand why your business would need one, it’s worth taking a look at some of the statistics—and you be the judge.


Via Hubspot, for businesses that have an active blog—


• Receive 55% more website visitors than businesses that don’t (you can build a relationship with a website visitor which may eventually convert to a sale)


• Have 97% more inbound links than competitors without blogs (this tells search engines you have authority and can be found through, say, Google easier)


• See 434% more indexed pages than businesses that don’t blog (the more pages your website has “indexed” the better chance you have of being found on a search engine)




5 BENEFITS OF BLOGGING FOR YOUR BUSINESS

1.Showcase Your Industry Expertise


As an expert in your field, it’s time to share your knowledge with your audience, and a blog is a perfect medium in which to do that. 


When you do this, you establish yourself as an industry leader, expert and someone people go to for niche information.

 

2. Create Relationships with Your Customers 


People buy from people and if you have an established relationship with someone that speaks volumes.


You want to create a relationship with your customers and by showing up consistently through your blog—sharing valuable information and nuggets of wisdom—it’ll be much easier to create relationships with your customers versus constantly “selling” to them.


3.Empower your Customers with Knowledge 


You want an informed customer who could possibly be ready to purchase your product/service just by doing their research—and a blog is part of that research! 


Make it easy for them to know and understand what you offer and let the blog do a lot of the “talking” for you. 



4.Increases Your Chances of Being Found Online (SEO)


SEO (search engine optimization) is the beautiful, digital marketing term used that helps people find you online. 


By blogging consistently and using the right keywords you increase your chances of being found by your ideal customer. 


Not to mention, people love clicking on organic blog content versus an advertisement when searching. 



5.Builds Business and Brand Awareness 


What better way for a potential customer to get to know you than through a blog? 


By infusing your business creativity and brand personality into your blog—you build awareness. 


And that awareness can lead to an ideal customer who eventually wants to purchase exactly what you offer! 





Did the blogging stats grab your business owner attention? 

If so, call IntegrityTek today and we’d love to help you find out if a blog for your business is the perfect fit! 





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