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WHAT IS LOCAL SEO AND 5 REASONS WHY YOUR SMALL BUSINESS NEEDS IT

Livvy Nallipogu • 5 February 2020

What Is Local SEO and 5 Reasons Why Your Small Business Needs It

If you’re a small business, you know it takes blood, sweat, and tears to not only launch a business but stay in business as well.

And when it comes time to market what you offer – especially if that’s not your area of expertise – you’re probably scratching your head with the best place to start.

There are so many options – from website and newsletter to social media and advertising – your head can spin.

We definitely get your confusion and frustration.

If you asked us for advice about marketing, one of our first tips would be a recommendation for local SEO (we know, that term is probably another head-scratcher…stay with us).

We’re going to explain local SEO and 5 reasons why your small business needs it.

WHAT IS LOCAL SEO?

In the big picture, local SEO makes it easier for your potential customers to find you.

Local SEO –

• Improves a website’s visibility

• Increases relevant web traffic

• Drives revenue by connecting businesses with local customers

Local SEO is most effective when targeted keywords and location-based terms are integrated into your website and content.

For example, the term “digital marketing in pueblo” would be a targeted, location-based keyword.

When you marry keywords specific to your business with local terms, you have a happy local SEO strategy.

5 REASONS WHY YOUR SMALL BUSINESS NEEDS IT

If you’re a small business , and the term “local SEO” still makes your head spin, consider these 5 reasons to implement it.

#1 – Let the Internet Work for You

When you implement a local SEO strategy, you’re automatically telling the Internet to make you more visible as a business online (so you can be found easily) and you just gained the Internet as a silent “employee”.

#2 – Be One Step Ahead of Your Competitors

With a local SEO strategy, you can be one step ahead of your competitors – especially if they have not enacted this yet.

Potential customers will find you online first and you’ll have the opportunity to win them your stellar offerings and customer service.

#3 – Outrank Apple

When a potential customer Googles “computer stores in pueblo” you will pop up before Apple does. That’s a pretty cool ability to outrank a massive brand and business – all thanks to using local terms with your SEO keywords.

#4 – Target Marketing

Just like we mentioned outranking larger brands, the same goes for targeted marketing. You’re not competing with everyone in your computer business market; you’re only competing with those in your area. This allows for a likelihood of converting those searching online to paying customers.

#5 – Increased ROI

Local SEO is typically cheaper than traditional marketing services which convert to an increased ROI.

If you’re starting with a small marketing budget, consider digital marketing strategies like local SEO.

Ok, you just received a crash course in local SEO and 5 reasons why your small business needs it.

What are your thoughts?

If you have questions, please contact us, we’d be happy to help you understand this concept deeper, as well as how best to implement it into your small business.

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