Your business is officially up and running (big high five from us; that’s no small feat).
Customers are coming in; the dream you worked so hard for is paying off.
And then you hear questions and statements like this –
“I want to show my sister this product, what’s the name of your website?”
“I would love to recommend you and your amazing customer service on Facebook, but I can’t find your page.”
“I’m trying to tag your business in my Instagram post, but I can’t find your location.”
“I would love to hear about your monthly specials, can you add me to your newsletter?”
You begin to wonder if you’re leaving customer connection and money on the table because you just haven’t looked into digital marketing yet.
So many entrepreneurs deal with being a jack of all trades to get their business up and running that digital marketing is often overlooked in the beginning.
Whether you’re ready to add digital marketing to your business – or not – take into consideration these tips on why hire a digital marketing agency (and what makes us different).
WHY HIRE A DIGITAL MARKETING AGENCY
#1 – LET THE EXPERTS STEP IN
It’s tempting to let your family member – who has more followers than you– run your social media platform(s).
Imagine for a moment if you did that with another professional (say, your barber).
Would you let your family member – who cuts her own bangs – cut your hair? Highly doubtful.
What people don’t realize is there’s more to digital marketing than posting pictures and gaining followers.
Strategy, research, planning, and analytics all go into your comprehensive digital marketing package.
An agency is fully equipped to not only create the content you need, but also drive the WHY behind your efforts and measure what is working and what isn’t.
#2 – TAILORS TO YOUR NEEDS
People are searching for (and deserve) quality content from your business.
Each social media platform should speak to your audience – and only your audience.
This is another area where a digital marketing agency excels.
They will do market research, hone in on your ideal audience and begin to foster the chosen channels that are right for your business.
Every business is unique, and their digital marketing should match that.
#3 – A SILENT EMPLOYEE
If you hire the right agency for your business, they actually become more of a silent employee.
You won’t see them much – aside from meetings and check-ins – but they are working around the clock for you.
Because that’s what good digital marketing does: it creates an online presence, establishes your business as a brand, and connects you with the online world…way before a potential customer even walks through your door.
As you probably know by now – you can’t do everything in your business – so leave this area to the experts and let them work for you.
WHAT MAKES US DIFFERENT
At IntegrityTek we believe that we do digital marketing different.
You won’t find our sales team trying to up-sell you.
You won’t find yourself stuck in a contract.
What you will find is a customer relationship that’s built on learning and growing together.
We don’t believe there’s a one size that fits all.
Our services are comprehensive and unique to you and your business and just like our name – it’s all done with integrity as our main driver.