As a small business owner, you may not have the luxury of a digital marketing department.
This role typically falls on you or someone in your office that you hope has a love for communicating online (lucky you if you’ve found that person!).
And once you do start, overwhelm can set in and this is where most people hit a breaking point.
We understand your frustration. It’s easy to get decision fatigue when it comes to the online landscape.
Let us help you gain clarity and take action with these digital marketing tips for small business.
WHY USE DIGITAL MARKETING?
Digital tools like a website, blog, newsletter and social media allow your business to be seen online like no other time in history.
You can create your own content, publish it directly to your audience and over time build a relationship.
That’s what quality digital marketing does—it creates awareness and fosters relationships with your customers.
And that’s a beautiful connection to have!
DIGITAL MARKETING TIPS FOR SMALL BUSINESS
WEBSITE FIRST
The ease of social media is tempting.
Take a picture, write a caption and post, right?
Yes, that’s true, but so is being at the mercy of each platform’s algorithm.
No matter how many followers or likes you garner on social media you can’t cash those in one day, nor do you own that platform.
You own your website and everything you create on it, especially your blog content and that’s really important for
searchability
(how people find you online).
Your website should be your foundation to not only an online presence, but integral to a successful business plan as well.
KNOW YOUR PLATFORMS
When you consider what social media platforms your business will be on think of your audience first.
Where do your customers hang out? Is it Facebook, Instagram, Pinterest, LinkedIn?
Just because you know how to work Instagram or think that’s the popular platform right how doesn’t mean your potential customers will be there.
Do some homework and find out who your target audience really is (also known as
ideal customer avatar) and create content for them on the platforms they’re using.
BE CONSISTENT
This is where businesses become brands.
When you show up
consistently online—whether that be posting on social media regularly, writing a weekly or bi-weekly blog and engaging with your newsletter list—you stay top of mind with your audience and begin to build and maintain trust because you’re continuously showing up.
However, don’t confuse consistency with going through the motions.
Quality, engaging, consistent content that your audience desires is key to building trust and standing out in your specific market.
Being a small business owner takes courage, especially if you’re in it for the long haul.
If you can implement these digital marketing tips for small business—take your website seriously, understand your audience better and show up online consistently—your online presence will stand out and be an extension of your business that works for you!
Give us a call today and let us help you free up your time and support your business to show up online.