Digital Media Marketing
DIGITAL MEDIA MARKETING
GUGLIELMO MARCONI
GUGLIELMO MARCONI
RADIO - 1896
RADIO - 1896
* REACHED THE PUBLIC 10 YEARS AFTER HIS FIRST DEMONSTRATION * FIRST LIVE BROADCAST FROM AN OPERA "PERFORMANCE AT THE MET"* FIRST DIGITAL MARKETING STRATEGY TO SELL TICKETS
* REACHED THE PUBLIC 10 YEARS AFTER HIS FIRST DEMONSTRATION
* FIRST LIVE BROADCAST FROM AN OPERA "PERFORMANCE AT THE MET"
* FIRST DIGITAL MARKETING STRATEGY TO SELL TICKETS
OFFLINE MARKETING
OFFLINE MARKETING
BILLBOARDS - PHONE BOOKS - TV - RADIO - PHONE
BILLBOARDS - PHONE BOOKS - TV - RADIO - PHONE
* BILLBOARDS - LESS VIEWS - SHORT ATTENTION* TIMES SQUARE - $1 m - $4 m a year* PHONE BOOK - HUGE DECLINE* TV - UNSPECIFIC - EXPENSIVE - HARD TO GET GOOD SPOTS* SUPER BOWL- 5 MILLION FOR 30 SECS* RADIO - STILL STRONG - AFFORDABLE - TRACKING* PHONE - COLD CALLS - TEXT - SIGNUPS AND MORE
* BILLBOARDS - LESS VIEWS - SHORT ATTENTION
* TIMES SQUARE - $1 m - $4 m a year
* PHONE BOOK - HUGE DECLINE
* TV - UNSPECIFIC - EXPENSIVE - HARD TO GET GOOD SPOTS
* SUPER BOWL- 5 MILLION FOR 30 SECS
* RADIO - STILL STRONG - AFFORDABLE - TRACKING
* PHONE - COLD CALLS - TEXT - SIGNUPS AND MORE
ONLINE MARKETING
ONLINE MARKETING
WEBSITES - SEO - SMM - PPC - EMAIL
WEBSITES - SEO - SMM - PPC - EMAIL
* WEBSITES - FREE ASSET - SHOWCASE - HISTORY* SEO - SEARCH ENGINE OPTIMIZATION - LOTS OF STRATEGISTS - DIY POSSIBLE * SMM - SOCIAL MEDIA MARKETING - FREE- ENGAGE WITH PEOPLE - REACH * PPC - PAY PER CLICK - CHEAPER - CONTROL - VERY SPECIFIC
* WEBSITES - FREE ASSET - SHOWCASE - HISTORY
* SEO - SEARCH ENGINE OPTIMIZATION - LOTS OF STRATEGISTS - DIY POSSIBLE
* SMM - SOCIAL MEDIA MARKETING - FREE- ENGAGE WITH PEOPLE - REACH
* PPC - PAY PER CLICK - CHEAPER - CONTROL - VERY SPECIFIC
CUSTOMERS
CUSTOMERS
NO PRESSURE - FEAR - OPTIONS -TIME
NO PRESSURE - FEAR - OPTIONS -TIME
* NO PRESSURE - YOUR DECISION - YOUR RULES* FEAR - NO CONTACT - NO COMMITMENT * OPTIONS - COMPARE PRODUCTS - REVIEWS * TIME - QUICK - ON THE GO
* NO PRESSURE - YOUR DECISION - YOUR RULES
* FEAR - NO CONTACT - NO COMMITMENT
* OPTIONS - COMPARE PRODUCTS - REVIEWS
* TIME - QUICK - ON THE GO
Thank you to the Kiwanis Club for having me.
References
OVERALL MEDIA USAGE - https://www.statista.com/chart/1971/electronic-media-use/
RADIO ADS -https://www.babble-on-recording.com/samples/
DISTRACTED DRIVERS - https://www.nsc.org/Portals/0/Documents/DistractedDrivingDocuments/Teens-and-Distracted-Driving-Texting-talking-and-other-uses-of-phone-use.pdf
TIMES SQUARE-https://www.businessinsider.com/what-it-costs-to-advertise-in-times-square-2012-12?IR=T
SUPER BOWL- https://www.businessinsider.com/super-bowl-commercials-cost-more-than-eagles-quarterback-earns-2018-1
SEARCH METRICS - https://www.internetlivestats.com/